The Power of Color in Brands

When asked by clients to design their company logo, I always ask a specific set of questions to determine their target market and brand essence. The choice of colors is a very important part of the branding process. It can make or break your brand. Recently I did some extensive research into why color matters and designed this helpful infographic to support this crucial step in defining a brand. Feel free to share. You can also find it in slide formats on my slideshare.

WHAT'S IN YOUR PALETTE?

 

Why Color Matters in Brands