Color is EVERYTHING, regardless if used in web design or print design. Color conveys emotions, feelings, moods, and can even determine whether or not you make a purchase, or believe in a brand. It's mighty powerful. In my studio, I surround myself with vibrant colors for stimulation, and also out of love. In my home, it's more of a neutral palette with a splash of soft green and blue hues. I love a peaceful, calming environment when I'm relaxing there.
I digress...
These guys at Kissmetrics created a beautiful infographic that breaks it down to basics - what I learned my freshman year in college many moons ago. I share it for a few reasons 1) I love infographics, especially nicely designed/illustrated ones; 2) I find color theory fascinating; and 3) my clients need to understand why I choose the colors I do for their brand.
![17 years as a solo-creative! Wow.
I moved to San Diego in 2002 not knowing a soul or without a job lined up [long story]. With my ad agency background as a senior designer, I just couldn't fit into the design market here... lots of small studios focused on branding design and marketing.
After 6 weeks of searching, I finally landed a full-time freelance gig at an entertainment company designing CDs and DVD packaging.
Four years later, the company got bought out and moved to LA, but kept me on as a freelancer for awhile. That gave me my official DBA start.
And it's a perfect fit. I love working with client's one-one-one, having my own business, and doing what my creative soul is passionate about! It shows in my work too.
Funny thing, I ran into those company owners last week at a restaurant in La Jolla! A great blast from the past. And I just had to tell them that they helped me launch my business. As the world turns... ... #solocreative #solopreneur #joieluxedesign #iamjoie #graphicdesign #graphicdesigner #branding #branddesign #lifestylebrands #designbadass #shebelievedshecouldsoshedid #businessowner](https://images.squarespace-cdn.com/content/v1/5855d607893fc0af92a3a046/1556595569931-47AMIWXFC30XA0P7KTWD/ke17ZwdGBToddI8pDm48kEpVg-ILAPna1wRh-xAJ9fRZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpwEv36x-EUL2-BSQ5feDhwGCbXuJBFqZ-erYzVouT8yOb9TwqchglLQOCYTRn7ZGxI/image-asset.jpeg)
