infographics - what ARE they?

A GOOD INFOGRAPHIC IS WORTH A THOUSAND WORDS. Infographics have been around for years whether you knew this or not - and in the last couple of years they have increased in popularity like wildfire!! Even some of my design peers don’t know what an infographic is, so don’t feel bad if you’re new to them as well.

I’ve been a huge fan of them for years, and am fortunate to design them for my clients. My brain is wired in an information-architectural way, so it comes naturally for me to interpret words into graphics. Plus I just love the art styles - flat art especially. I'm a vector girl!

So then, what is an infographic exactly? Simply put, they break down complex data quickly by usage of graphics. Wikipedia defines them as graphical visual representation of information, data, or knowledge intended to present complex information quickly and clearly. They improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design or information architecture.

If an infographic is well-designed it can make a boring subject an engaging experience, such as scientific or mathematical graphs and charts, or statistics. Snore! My eyes glaze over data like this. But give it some compelling and cool graphics, and I'm like interested in the information! And I actually retain it in my brain! Infographics just help organize all that data into easy-to-read and understand bits of information with graphics.

And since we're visual folks, Customer Magnetism  explains what an infographic is with an infographic!! It’s gone viral, and that’s the beauty of them. With all the social media platforms out there in the virtual world for sharing, your infographic can travel around the world in seconds! One of mine actually made it to China and France with the English translated into their language. Crazy! But, I’ll get into the benefits of infographics and why you need them for your business in another post.