Summer Blues & Noteworthy

I don’t know about you, but I’m still not ready to let go of the Summer mindset. Don’t get me wrong, I love the whole back-to-school season-high-energy vibe, and also the holiday season spirit—but it seems like summertime ended too quickly. I love that relaxed overall vibe it gives, the packed beaches [well, no I don’t really] and the chance to kick back some. Plus the weather at the coast has been gorgeous! No complaints there!
Since the workflow ebbs in the Summer months, I took some time to chill from my blogging, newsletters and other social marketing duties. With the exception of Instagram because I am so fond of that platform. I’m sure you didn’t even notice the lack of blog posts or newsletters that came in your inbox from me. But that doesn’t mean I don’t have anything to write about or any news to share… I just let it pile up LOL.
With that said, I have some great news to share!
AIGA San Diego
If you didn’t know already, I have been serving on the San Diego chapter of AIGA [the professional association for design] since 2008. I’m a true advocate for what AIGA is and does: creating a greater understanding of the value of design and designers in government, business, and media. It’s my other family, it’s my community—I don’t know where I would be without it. My past role has been mainly event programming and social chair. Because, as a natural planner and organized person, and being known as a social butterfly, I’m good at it—plus I enjoy it.
However, after attending the most recent AIGA National Leadership Retreat in Raleigh, NC, I was inspired to lead our chapter. The retreat provided so much knowledge and skills for running a great chapter that I wanted to implement what I learned and experienced. I drank the Kool-Aid. But in baby steps...  I’m an introvert/extrovert-wannabe. This past June our local chapter met for our retreat where new positions are filled, others come back, and we plan for the upcoming year.
I am happy to announce that I was voted in as Vice President! Scary and exciting all at the same time. But I was ready. I want to grow as a person and as a leader, plus I want our membership to get the most out AIGA that they can, and drink the Kool-Aid like I did!
I’m looking forward to representing at the AIGA National Design Conference in Vegas Oct 17-20 this year! It will be my first national AIGA design conference. I can’t contain my excitement to meet all the big players and leaders in the design industry, plus also see where design is today and where it’s going.
I feel so grown up😃
Mingle Bells
If you haven’t heard of Mingle Bells or attended one of these events, you really ought to know and go! Mingle Bells is the end-of-the year social event where San Diego’s advertising, business communication, marketing, PR, social media and graphic design industries come together to celebrate the holidays. Most of all the related associations in San Diego area work as one to put this event on. And AIGA is no exception. The popularity for this event grows each year and I know I look forward to attending on December 8 at Fluxx.
So this year I decided to get involved personally [and professionally] because I don’t have enough on my plate. Hah hah! I am serving on the planning committee this year and taking on the design of all the graphics [including the MB logo]. It’s what I love to do, and I what I do for my own clients on a regular basis: event/conference collateral branding and design. This year’s theme is vintage tropical - South Pacific style! Aloha! Stay tuned for the design reveal!
I will sleep when I am dead 😃
It is really who you know in the industry that brings about business. I have a good friend who serves on the board for Tech Coast Angels - San Diego [TCA-SD] as the Vice President of Marketing/PR. She used to have her own design agency where I had  freelanced for way back in the early 2000s. And then became good friends [that happens for me a lot]. She’s an entrepreneur at heart and it’s exciting and impressive to see what she does next. The good news for me is that she always comes back to me for design work, or refers me to start-ups she meets. It's because of our history working together—and knowing that I am a top-notch designer who goes above and beyond designing. I am part of the whole experience with my clients.
I digress.
This year my friend is chairing TCA-SD’s annual Quick Pitch [QP] event, in it’s 10th year anniversary. Quick Pitch is where 10 business finalists pitch to an audience and a panel of 10 judges for a chance to win big money and business services from sponsors. And guess who has created all the graphics for the event? Yep, me. We have spent the last two months designing the brand, e-blasts, event-program handout, signage, banners, name badges, video and powerpoint presentation. It’s a lot of moving parts and constant changes—in fact we just got word that one of the finalists dropped out and the event is this Thursday Oct 6! Exciting times, folks!
Since I donated my time for designing the event-program handout [I did get paid for all the other components, don’t you fret], I’m an official sponsor of Quick Pitch 2016! Which means creating an ad for the event-program handout because the sponsors get an ad. I haven’t created an ad for my business since my relaunch in 2006! Yikes. I’ve rebranded a few times over, and really honed in my brand back in 2014 - but never did “advertising”. So while it wasn’t a challenge to design something, it was a challenge deciding on what was the most important information was to display in a 3x5 ad space. I’m a firm believer of less is more, and that visuals speak loudly.
dezinegirl creative studio ad - 3.75x5
As a sponsor, my logo has also been included in all of their e-blasts, and on the QP website (plus on the event signage on the day of). So far no one has reached out to me for work because of my presence there. But I’m waiting for the day of the event to see what happens. The TCA-SD board is extremely pleased and impressed with my work and services. So I have a good feeling they will retain me for future projects and Quick Pitches! It’s the most exposure my business has had.
Am I ready for that success? I hope so!

Overcoming [Design] Challenges

As in life, being a creative person or graphic designer does have it’s fair share of challenges.
In life, the challenges are vast and many—and every day we mere humans have to face them, large and small. Some push us beyond our limits, and when the small ones pile up, they become a mountain.
In the design industry, our challenges can be equally as daunting, and on a daily basis as well. We come across difficult clients and/or creative partners, design projects that test our skills and knowledge, and even financial or legal woes that turn our hair gray.
So what do you do when you face a challenge or difficult task? How do you view it, or react to it? Then how do you deal with it?
One of the common challenges as a solo creative I encounter is juggling multiple projects that are equally demanding of my time. While that might not sound daunting to you, it can be insane for me—there’s just not enough of dezinegirl to go around. And then there are unique instances where I hit a creative stumbling block, or receive a project that is way over my head in subject matter, but still within my wheelhouse for the task.
Do I panic, freeze up or stress out? Yes. All the above. That’s my immediate response. I’m a reactive and emotional person - it’s in my DNA.
However, wisdom kicks in and shuts out all those fears, and shuts down any potential anxiety attacks. Over the years, I’ve learned to change the way I think about challenges or difficult situations. I don’t like to give up, I put up a good fight, and I figure out how to work through it no matter how big that mountain may seem, or how hard the climb is. 
First, I remind myself to pause... to breathe in peace, and exhale out anxiety. Then I take each moment at a time—I also like to make lists, lots of lists! I digest and tackle each challenge into bits and pieces. When you don’t look at the big picture, it’s not such a big mountain after all, but rather several small bunny hills. And guess what, sometimes you don’t realize your own strength until you tackle what you thought was a weakness. 
Other times I just have to step away from the desk, I'll go take a walk or do some yoga. When I come back, it’s with an open and calm mind. 
For example, I have a technology client [think IoT, virtual architecture systems, big data and nanowires] that I create many infographics for. When each creative brief comes through, my brain literally hurts and shuts down after reading through it. Fear sets in and I think there is no way I can create graphics for what is given that is so beyond what my little noggin can handle. 
However, I manage to pull it off, and beautifully I might add [so says the client, too]. I amaze myself! It’s because I took the time to break the project down into bite-sized pieces, research the heck out of it so I fully understand what I am working with, sketch and re-sketch the design until I’m ready to take it digitally. And then the infographic just transforms as I go along.
There’s something to be said about pausing, shifting your stinking thinking, and living in each moment with a clear and calm mind. It can take you far. We grow when we face challenges head on—not when things are easy. Challenges help discover who you are.

I'm Still Here - It's My Anniversary


shutterstock_203615974 joy bubbles small

I didn't even realize it's been 14 years since I moved to San Diego and started my freelancing debut, until I got messages from my contacts on LinkedIn wishing me a Happy Anniversary today. I guess you get to a point where you stop counting? Or maybe I've just been too busy to notice?

Either way, I'm noticing now and sharing the celebration... quietly. And I say quietly because it's a quiet rainy work day. A nice, gentle rain is falling, the cat is asleep, I have a small lull in projects and emails are only trickling in today. It's a sweet change from the busyness of the past 2 months. 

I've written about my journey of my career before, so I won't bore you with that again. But I do want to say that a lot has changed over 14 years. Even in the last 2 years. I have focus, direction, goals, and really know what I want when it comes to clients, projects, and yes, money! My keyword for 2015 was ABUNDANCE... mostly of income, but in general, the abundance of what was missing in my life before.

shutterstock_254785363 balloons small

However, I didn't really start “feeling” blessed with abundance until late Summer when I changed my thinking about money, the ebb and flow of being a solo creative, and the unknown. I've been reading Regina Brett's books for the last 2 years, and they are chockfull of her wisdom from her life experience as a journalist and being a breast cancer survivor. She inspired me with each chapter.

When I started falling in love with the unknown, embracing the ebb of work knowing that the flow will be back, changing my thoughts to “I'm ok, God always provides”, and trusting Him 100%, things shifted. Life shifted from darkness to light. And that's when the abundance started flowing in. It's amazing what your mind, your thoughts are capable of. The power of thought.

I digress.

14 years later, after bouncing around from freelancing, gigs, and part time jobs, with the last 2 years of truly focusing on dezinegirl creative studio—being a solo creative—I'm still here. 

This year's keyword is FAITH & TRUST. Okay that 's two words, but they go together just like peanut butter and jelly. 

New Year, New Inspirations


It's been a year since I launched my infograms—mini infographics for instagram—that included weekly business tips or inspirational quotes. This is something that was inspired by a friend at a conference and encouraged by my creative business coach to use for self-promotion aka marketing.

More viewers responded to the quotes than the tips, and frankly, I'm not a business expert so I'm limited to what I can share in that aspect. But inspiration is found everywhere! And this world needs some positive vibes in a bad way. I may be just one person, but if I can make just one other person feel good, then I have accomplished my goal.

So, I've decided to just create inspirational infograms and designed a consistent, simplified style similar to how I created my website and promotional materials. Beautiful imagery and beautiful words can make the world a happier place, one infogram at a time. Here are the first few I've created for the new year [some have not been released yet]:

QUOTE13_purpose-01 QUOTE12_follow hopes-01 QUOTE11_smile gratefully-01

Follow me on instagram to see them all.

The Creative Process


You're ready to launch your new business, product or service, but need to bring in a professional graphic designer to help establish the brand and design all the elements. 1) Where do you begin? 2) What's it like to work with a graphic designer? 3) How do they go about their process of designing the end result?

Answer to question  1: Begin with finding an experienced, established designer that takes their creative business seriously. You can start here, of course, with dezinegirl creative studio. I've been creating lifestyle brand designs for over 20 years. But if my style doesn't float your boat, you can go to trusted sites like AIGA or Behance and browse through portfolios.

Answers to questions 2 and 3: I've developed this infographic just for this purpose. Most of my potential clients ask me how I work, what's the process, how long does it take, etc. This infographic pretty much sums up my answers in a visual, brief guide. This should help eliminate the guessing game when you are ready to launch!

Feel free to share it, pin it, download it, or even post it on your website.  

More questions? Send me an email [you'll find the address on my website] and I'd be more than happy to answer.

how to work with a graphic designer

Fall in Love with the Unknown


These words have been stuck in my head since Anton & Irene gave their fascinating and creative presentation this past summer for AIGA San Diego. Their journey from being creative directors at a well-known Manhattan agency to starting their own studio in Brooklyn is an incredible one.

Their desire to be more hands-on kind of designers is what motivated them to go out on their own, into unknown territory. They've made mistakes and they've made it big time. And they're not afraid to spend months on their own projects when the inspiration hits.

Anton and Irene have accepted that when the famine comes, it's only temporary until the feasting comes. They have learned to go with the flow, because life does ebb and flow—that is guaranteed.

Falling in love with the unknown is not easy. It is something I strive for, but requires ultimate surrender every day. The unknown is scary for me and for most anyone. I'm a planner, so I like to know what's ahead so I can be prepared.

But that's just not the way life works.

I find that when I let go of the fear of the unknown...really let go...I have more peace. Letting go and accepting the unknown doesn't mean that things won't fall apart, because they will. But they will also get put back together again.

The unknown can be exciting if you put the right perspective on it. It keeps life interesting, that is for sure.

It can also be a time of lessons learned, faith strengthened, developing character through perseverance and patience.

Whatever comes your way, it's meant to be part of your journey.

So, falling in love with the unknown doesn't have to be scary.


Late Bloomers

Blooming Later in Life Has it's Advantages
shutterstock_200055521 woman field arms open
I always thought that being a late bloomer was a negative thing, like you missed out on so much because you achieved success later in life. I didn’t give it much thought. I floated along in life for a long time, oblivious to what career success truly meant.
I was one of the lucky artist-designers to get an early start on my career – I had no clue what it was going to be. During the winter break of my sophomore year in college, the father of my high school BFF asked me if I was interested in being a summer intern at his advertising agency. Hello job-handed-on-a-silver-platter. 
That summer I learned how to key-line and paste-up an agricultural quarterly magazine, spec type for the typographer, operate the stat machine and lucigraph, prepare boards for the printer, and also get insights into the world of advertising. It went so well that I returned the following two summers interning until I graduated and became a full-fledged production/layout artist.
After 3 years, I discovered that while I loved laying out publications, I was bored of agriculture, and decided to move onward.
I bounced around from one small design studio to the next in Milwaukee—creating more publications! At 31 years old, I was restless once again and the winter weather finally wore me down, so I made the brave move to Tampa, Fl. I was quickly hired at a large ad/design agency because of my love for publications and my mad skills creating them.
This time I was designing and producing an annual 90-page catalog/brochure done in 20 different languages for Royal Caribbean Cruises Int’l first, then for Celebrity Cruises Int’l.
I fell in love with the lifestyle niche there and then, and thought my career path was solid. It was the best place I had ever worked. Not going anywhere. Where’s the party?
Looking back, I never seriously thought about my future or had any real goals I wanted to reach, except just becoming a lead designer there, and partying with my friends. The only true growth I experienced at the agency was learning how to handle the high stress, manage the designers who assisted me, and juggle 20 publications at one time.
By the time I turned 35, I was the master of producing publications, but my design skills were just ok. I was never pushed to do great design, the work was more about information architecture design and how to fit a whole lotta content in 90 pages, and make it look good. After 6 years of that, I got burnt out.
Luckily an opportunity arose in Los Angeles and I quickly made a decision to leave Florida behind—California was always my dream anyway.
10 months later, my life became uncertain when 9-11 hit and I was left without a job. I worked on a United Airlines account and well, you know the story.
This is where the real story begins, about finding my true self and blooming later in life at the age of 50.
I moved to San Diego after visiting a friend there [here]. While it felt like home to me, I also felt lost and like I didn’t fit into the design community. I couldn’t land a full time position at any design studio or agency to save my soul. I knew I was good, but I wasn’t THAT good. And I was either too experienced or under-experienced.
So, I freelanced in order to get work and pay the sunshine taxes. I wandered for years and years—working part-time onsite and offsite. I did whatever I could to get by. And my design skills suffered. Once in awhile I got a great project, but even then, it was not my best work.
I don’t know what changed within me, but I do know my transformation from being an ok designer to doing my best work ever, was due to working with my creative business coach [RaShelle Roberts], and also from where I was at the time in my life when I was introduced to her. I had hit rock bottom—I was raw and broken, I was lost. How could I have ended up like this midlife? How did I let time slip by? I was too old to be hired, and worried what would become of me.
I won’t go into the details of the process we went through, but I can tell you she made me dig deep—to find out who I was as a person, as a designer, what I truly wanted in life, and in my career. Lots of soul searching, reading, writing and amazing a-ha sessions with RaShelle over the course of 5 months.
I had come back to dezinegirl creative studio 100%. I had stopped the vicious circle of getting part time work when my business got slow, which would cause me to lose my focus on dezinegirl and have to start all over again when the gigs ended.
During the process [it's still a process] with RaShelle I discovered the niches that I loved to do and did so well at. My passion for design was reignited when I started designing infographics on a regular basis, and I also had the amazing opportunity to brand a new restaurant in Canada. I was on a roll.
Something shifted, something changed within me. I started to SHINE. I started to BLOOM. At 50 years old, I finally had confidence in my design abilities. I knew what I wanted, who I was, what I was willing to let go of, and what my focus was. Three years later, my design skills are top-notch—good, no, great design just flows out of me naturally, like a God-given talent. I can’t say the work has flowed in as easily—I’m still trying to even out the feast and famine cycles...but that's normal.
But what I can say is that I am where I ought to be. That whole journey of my career path led me to where I am today: A LATE BLOOMER. And there is nothing wrong with that. I am a successful, gifted and sought-after designer…happy to be a solopreneur working from home on a variety of amazing lifestyle brand design projects.
To top that all off, I have hit the highlight of my career path [so far]. I was awarded [and I didn’t even have to compete] the redesign of all the menus for the Ritz Carlton in Rancho Mirage/Palm Springs [there's another story there]. They are a wonderful team there, and the hotel and desert are so lovely.
It blows my mind... but at the same time, it just seems right.
Worth waiting for.

Quotes & Tips

About 16 weeks ago, taking direction from my creative business coach {RaShelle Roberts} I started designing and producing weekly business tips and inspirational quotes to send out to the masses via social media. She said it was a good way to ‘market’ myself online and shine.
We both know it's not the most aggressive marketing technique to get work. But she knows how much I dislike {I would use the word ‘hate’ but it’s such a strong word} the sales & marketing aspect for my freelance business. I’m a designer at heart, introverted a bit when it comes to networking and talking to strangers, and would be happy if I could just design all day long.
The reason for the biz tips and quotes is to show the world that I am an expert in my field by providing inspiration and insight for others. That I care enough to send the very best out in the wide world of web.
And then some client would hire me because I know and care so much.
In a perfect world.
It hasn’t happened.
But what has happened is that I am actually inspiring myself! I’ve done a lot of research to gather up the biz tips and quotes. I pull out the ones that I think people will need to see and design accordingly. And I have received some nice responses, or ‘likes’. So, I am reaching people and making a difference. To me, that is success. Getting a client on top of that would be icing on the red velvet cake!
However, in the end, they are actually helping ME. I laugh. I must be subconsciously picking the tips and quotes that I myself need to read, to remind myself of what RaShelle has taught me, or what I have read and learned in the past few years.
Life as a freelancer is challenging, especially when you have no one else to depend on for extra income when the work ebbs out to sea. You doubt yourself or the direction you are heading. You are always on the hunt for work. Always. You think about your business 24/7. There is always something to do for it. Always. And you fail, or fall down A LOT.
This Chinese proverb is one of my favorites that I try to remember when I do fall down: Fall down 7 times, get back up 8.
Each quote or tip I design picks me up one more time.
Here are a few of them.
Check Yourself
See the Opportunities in Life
You can see all of them, to-date, on my Behance portfolio >
Or follow me on

The Freelance Designer Life

Most freelance or solo graphic designers that I know purposely set out to become one. I did not.
They didn’t want to work for “the man”, they wanted to make more money, or they just wanted a more flexible work schedule due to having children. Some just didn’t like working with others. It’s probably a good idea for those folks to work solo. :)
Moving from out of state into a small design market like San Diego, and not knowing a soul, freelance was the only way for me to get work. Six months later I found a steady “freelance” gig for 4 years - not my ideal kind of work, but I struggled to find my niche here and it was a reliable income.
In San Diego, I am too senior level for most designer positions, and have earned higher salaries in past jobs that employers here can not match; nor I do I have enough staff management experience to become a creative director or similar…well, I am really not interested in managing other designers anyway, but the pay is higher…I just never fit in...
…until the company I was working for got bought out and the office closed down. I was one of the lucky ones to be kept on for freelance work. And I was able to work from home. This gave me the sweet taste of the freelance designer life.
13 years later, I’m still at it. And I love it!
Many emerging students I have met in the recent past have visions of rainbows, unicorns and sugar plum fairies in their head about what freelancing is like. They only see freedom in their schedule, how much more money they could make than a full time job would pay, and without having to work as much. I have to let them down slowly and then give them a reality slap in the face...
Yes, there is freedom in having a flexible schedule. However, most clients want you available during their working hours, which is between 8am - 6pm. Some even want you available on weekends when necessary. They do understand you are not chained to your computer and that you will have times of unavailability—so there is that.
The rude awakening is that somehow your work days get longer than you thought they would!
A typical day, on average, is about only 4-6 hours of billable work. More if you have mastered the ebb and flow of projects/clients {I still have not - it’s hard to control the world}. There’s the unknown future of income to worry about if you don’t have retainers or steady client work. The rest of your day is all non-billable.
Because you are a solo designer, you are also a small business owner. You have to wear all the hats if you want to be successful: accounts receivable and payable, IT person, marketing, sales, social media, replying to emails, and everything in between.
It’s all up to you to keep up with technology, learn new software and programs, the latest marketing trends, and stay on top of your industry. We also must remain sociable and schedule 1-3 nights a month for networking events, seminars, workshops, or happy-hours with peers. And…I haven’t even talked about getting in workouts, meal times, family time, and sleep! Oh, and then there is the non-paid vacation and sick time to boot.
When I tell them all this, their eyes glaze over and their smile goes upside down.
However, the pros outweigh the cons. It’s all what matters to you most, what you’re willing to put up with and what makes you the happiest.
For me, what makes me happy is being able to work directly with my clients [one on one], design in my style [that fits their needs], work in my ideal environment [at home in my pjs, on my souped-up mac, with my favorite tunes playing] and basically have the flexibility to go to yoga or pilates class at 11am, sleep in when I can, and not have to drive in traffic every day.
I’ve learned to love the business side of being a solo creative person. It took many years of workshops, books, tutorials and being involved with AIGA and other nonprofit organizations to get there.
Now, if I can just control the world to keep a steady stream of projects and stay in the flow! :)
There are many articles written about the freelance life that can give more insight or other perspective, that are all true > from Design Professionalism, The Graphic Quarter and Rasmussen Edu.

Pillow Crush

...and now, time for something FUN and COLORFUL! 

I've noticed that I have been blogging about business, projects, conferences and such, but not so much in the fun, colorful way I initially intended when I started this blog. It was to be about home interior design, fabulous typography, fashion, food, whatever tickles my fancy. But, it takes time to get the resources, write and then share...and being an solopreneuer designer, blogging takes a backseat.

It's been a slow week, so instead of wasting the days away – which is good sometimes, because my business is always on my mind – I thought I would get back into fun blogging!

Some of these pieces are from Target stores - not necessarily right now.

So, this post is about PILLOWS! I love pillows and even have a pinterest board dedicated to them. It's amazing how a few pillows [along with some throws or accent pieces] can change the feeling of a room.


I used to buy the pillow case and the insert, and eventually ran out of room to store the ones I didn't use! So, I decided to just buy the pillow cases and swap those out. You can save between $15-$25 that way!



And pillows aren't cheap! I have found that TJ Maxx and Marshalls have decent, affordable ones for as low as $16. Target sells them for about $25 or so. It would have to be a really cool pillow for me to spend more than $25...and I have :)


Oh, the Places You'll Go!

Justin's red sneakers match the Y20 theme
In my most recent post about gratitude, I briefly mentioned Justin Skeesuck and his presentation at the AIGA San Diego Y20 Design Conference. You need to read about this amazing man—and his amazing friend and family—especially if you are a creative person.
The AIGA San Diego Y20 Design Conference, or as we fondly call it The Y, is a 2-day conference for everyone in the creative industry: graphic designers, typographers, illustrators, installation artists, digital media folks, architects, etc. We focus on the WHY we design or create, inspiring others, sharing our passion and developing a tight-knit community of amazing people—not just in San Diego but all around the world!
This year's conference stood out from the last 6 ones I attended — maybe it's because of where I was at in my life at that time, or maybe it was the quality and kind of speakers we had—all the above, I think. The first day felt more personal and the second day was more professionally inspirational. Justin spoke on the first day in the morning after a hilarious, creative duo from Mexico: Jorge Gutierrez and his wife, Sandra Equihua. I was only able to scribble down a few notes while Justin spoke, but the feeling he left us all with was emotional and inspiring.
Justin is known as The Disabled Traveler who inspires and instructs People with Disabilities on how to successfully navigate and overcome the many challenges they face in their lives, and when traveling. If you didn't know who Justin was {like me}, you would wonder why he was speaking at a conference with a room full of graphic designers and other creatives.
Well, Justin was once a graphic designer himself here in San Diego, and is well-loved by many locals. Now, he’s also a motivational speaker, trainer and accessibility consultant. When he was 16, a car accident triggered a dormant autoimmune/neuromuscular disease in his body that eventually took the use of his arms, hands and legs from him.
Being a creative person, your hands are your tools, it’s your lifeblood. I cannot imagine losing the use of my hands and not be able to be creative. What else would I do? I was born creative out of my mother's womb. Even though Justin was always a positive, happy and driven person, he had to fight hard from going into the deep, dark hole of self-pity, fear, depression and despair as his condition worsened to the point of being 100% dependent on others to feed him, shower him, dress him and more.
There wasn’t a dry eye in the house.
Justin eventually came to realize that life was too short, and decided that he didn’t want to go to the deep dark hole. He has a family he loves, and wanted to experience life outside his wheelchair. He said that you can either go that dark place–stay there and dwell in negativity—or figure out how to make your situation work, using creativity in a different way, wherever, however you can. Turn it around. We {me included} tend to focus on our limitations instead of the possibilities. What if we opened ourselves up to explore those possibilities? Instead of living out of fear and anxiety, why not live out of curiosity?
Then...what Justin spoke about to us next was mind-blowing. Along with his lifelong friend Patrick, they trekked the Camino del Santiago trail of 500 miles across Northern Spain, with Patrick pushing Justin in his wheelchair. What?! Now that is living without limitations! The trek was filled with a host of challenges, but also amazing miracles, and new friendships developed from people around the world who were also walking the trail. Justin was the first man in a wheelchair to accomplish this incredible journey. You need to see the video and hear the whole story {HERE}.
Basically, it's all about adapting... leading life with love… and even opening yourself up to let others help you because that’s what most people want to do. When you deny the opportunity for others to help you, you deny their joy in life—they want you to succeed. We all carry burdens, for others, for ourselves, even for the world sometimes... it can get heavy and weigh you down. But when you release the burden you are carrying, it opens up the flood gates to receive. To receive what is divinely yours.
In Justin's words, a life is not defined by its limitations, but rather by what is accomplished in spite of those limitations....what you do in life, the life you are given.

An Attitude of Gratitude

GRATITUDE: We all know what that is: feeling appreciation or thankfulness for blessings or benefits we’ve received. But how often are we really grateful? I mean, grateful in the truest sense—from deep within our soul. Probably, not enough. And is it possible to be grateful even during difficult times, during the dark stormy periods in our life? Why, yes...but you have to dig deep.
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I’ve been wanting to write about the subject of gratitude, especially after attending the AIGA San Diego Y20 Design Conference this past March. I was so inspired and moved by some of the speakers, especially Justin Skeesuck {more on him in another blog post}. However, right before the conference, I was delivered some devastating news of having to move from my lovely abode where I finally felt at home for the last 2 years {my landlord wanted to sell}. If you knew me, you would know of my constant unwanted moving, and understand how I can get emotionally tied to my home. The news turned my life upside down, and even added salt to some other ongoing wounds in my life at that time.
But I just didn’t have it in me to write. I couldn't see past the crushing of my heart and wondering why?!? I thought THIS was the place I could stay for a long time, it's perfect for all my needs and desires.
I try to practice gratitude every day in my morning journal writings. I find one or more things I am thankful for - from something as big as where I live, to something as small as a cup of bulletproof coffee. Some days it’s a struggle and I cannot even try, I admit. And since this bad news had happened, most days all I could do was whine and pray [beg] to God for a miracle. I did NOT want to move! Again. And the inventory was dry and expensive to boot.
This went on for four weeks until one morning when I forced my thoughts to change from the downward spiral to being grateful, humbly grateful…I thanked God, from down in my heart, for this journey—for whatever lesson I had to learn. I surrendered my life to His timing, His ways, remembering His promises. It's easy to be grateful when things are going well, but it's another thing to be grateful during the storm.
Two hours later, I get a call from the property management company saying that the landlord has decided NOT to sell {for various reasons}, and they extended my lease for another year!!! I couldn’t believe it. I fell down on my knees and thanked God.
The power of practicing deep-felt, humble and honest gratitude no matter what the current circumstances are. Some might think it’s coincidence, but I believe it was God’s hand — he is in the details, even property litigation.
You don’t have to be a Christian to practice gratitude—it’s not a spiritual thing, but it does make a difference in your life. Daily gratitude can improve your health: better sleep, more energy, less stress and lowered blood pressure—even extend your lifespan. It also makes us nicer, more social, more appreciative; it can even help us make more friends, deepen existing relationships, and improve marriages. *source*
All it takes is 5 minutes a day to rewire your brain, and only 3 weeks to develop it as a lifetime habit. By practicing being aware of the good things in our life, we train our brain to keep the negative thoughts away, becoming more positive and happier in our life—which takes less energy than being negative and miserable. Plus, being grateful just feels good—all sunshiney, warm and fuzzy.
And would you believe, during this time, I got an infographic project from {for Huffington Post/American Greetings} about the affects of gratitude on our body?! God has a funny sense of humor.
The Effects of Gratitude by dezinegirl creative studio for

The Infographic Process


I designed my first infographic in the beginning of their peak in March of 2013 and discovered a passion and talent I didn't even know I had until given the opportunity to create one...and it was the about beer! I was an early fan of infographics and started a pinterest board for them in 2011 to capture all my favorites. Little did I know...

Two years and 30 infographics later, I've become known as the infographic queen around town, and even nationally. I even caught the attention of the creative director at and they hired me as one of their designers in their marketplace later in 2013.  I think my early training years of information architecture—while designing Royal Caribbean's 95-page International Fleet Catalog at my agency job—has a lot to do with why I excel at them...and they do come easily to me {not everything does!}

My brain is wired to take content and organize it so it's easy to read and quickly find the information you are looking for. I also have a natural skill to interpret data, statistics, and bulleted information, and translate them into beautiful graphics. Yes, I am tooting my own horn here! :) But I'm also laying the foundation for this infographic I recently designed for clients and potential infographic clients.

While I may have a couple of years of experience with infographics, most companies are just now getting to know about them, and realizing the value of their marketing power. But most have no idea of how to even begin, or what it's like to work with an infographic design. So, this Infographic Process infographic was designed for just that need. There are slews of infographic designers out there, but you need to make sure you work with a professional one in order to get your desired results.

The key to a successful infographic is 1) Hire a professional, experienced infographic journalist to write the outline 2) Hire a professional, experienced infographic designer to design/layout the content 3) Promote and share it!


The Infographic Process by dezinegirl creative studio



How to Work from Home with a Cat {Infographic}

So, last June I made the unexpected leap to adopting a kitten. Since I work from my home studio, it can get a bit lonesome with just myself to talk to, apart from social media sites or the occasional call from a client. I have grown up with cats as a teenager, during college and post-college, so they are my preferred pet. The desire to have a kitty started to consume me—searching adoption centers for just the right kitty—and waiting for the funds. One afternoon I got the nudge to go to Helen Woodward Animal Center in Rancho Santa Fe to see some cute kitties in person that I saw on their website.

After testing out a couple of kittens and older cats, I heard the cutest little meow in the corner of the room. I really wanted a white or creamy colored cat since I have light colored furniture, but there she was – a Tortie Calico [black, white and tan fur]  as cute as can be. She was the only one that was chill in my lap and let me pet her. I was warned that she needed a lot of attention and didn't like other animals. I thought, well, I have lots of love to give and owned no other was just me and her. This kitty pulled at my heartstrings, and 2 hours later, she was home with me.


Fast forward 8 months later, Josie the Pussycat has changed my life. She will be 1 years old in 2 weeks. I have to say, this was the most challenging kitten I have ever had. While she was so gosh darn cute and fun, she was fiesty, bold, clingy, needy and oh so naughty. She was smart enough to learn her name, the word NO or GET DOWN, but stubborn enough to refuse my commands because she wanted what she wanted. She has ruined my office chair, patio chairs, carpet, window screens, broken a few sentimental gifts from friends, and leaves fur everywhere she goes. After 3 weeks I was so tempted to return her because she drove me CRAZY. It was a hate-love relationship, a constant fight to be the alpha female, and choosing my battles to fight for.

BUT! I kept her and hung in there as friends advised. I've also done plenty of research to understand her behavior so that I don't blow my fuse. Over time, she has softened my heart, taught me patience and an unconditional great love like I have never known {I don't have kids}. Plus she has mellowed out a great deal, sleeps more and has adjusted to my schedule of working and leaving the studio. That is the biggest key: setting a routine for us both while I work at home. Granted she determines when I wake up so she can be fed, but otherwise we've settled into a nice little life for ourselves. Cats depend on routines, when they get fed, when it's time to play or sleep–this gives them a sense of comfort, confidence and security. I guess the stray kitties need this because they were taken away from their mother at such a young age [no matter how].


As an independent graphic designer, I work a lot—whether its for clients or for my business, I'm at the computer a majority of the day. Josie has become accustomed to this, but in order to keep us both happy, I set up times of the day to play with her, love on her, feed her—and it works {most days...she has her cranky days and so do I}. The only time she jumps up on my desk or gets into my office things is when I am not there in the studio space. My home is a small, open concept space, so it's basically one large room with a balcony, bedroom and bathroom—I can see her from just about anywhere. But I make sure all my studio valuables are covered up or out of the way so there is no temptation for her to be naughty. She just likes to sniff everything {over and over and over}.

With that said, I thought an infographic with a guide to working at home with a cat would be of great need for others—all the things I have learned from my furry feline friend. ENJOY!

Make Your Difference

The Leadership SPA

Over the past several years I have designed my fair share of conference branding and materials for various clients {which I love to do}, but not too often do I get to attend them. However, last November I had the privilege to attend one that my client was hosting. This amazing conference is The Leadership SPA {Smart Power Academy}—a vision founded by Will Marré and hosted by his wonderful team. LEARN MORE >

I had a strong desire to go to the SPA because the workbook/journal I created for it was so chock-full of incredible wisdom and leadership guidance, plus contained interesting discovery exercises that I wanted to be involved with.

By attending this conference, I knew it would also help me understand the diagrams I created for it more than just a design interpretation of words. This lead me to realize that I should attend any conference I design materials for to get a greater understanding of my clients. Granted not all of them are local, so that would be a financial challenge.

The Leadership SPA  Workbook
It’s not what you think… yes, we did have yoga classes and enjoyed yummy spa-like meals on the 32nd floor of the Manchester Grand Hyatt San Diego with a sweeping views of the bay area, but it actually was 2-1/2 days of training women executives on how to become Smart Power women leaders—bringing career clarity, leadership confidence and a commitment to grow—making a difference while enjoying a work-life balance.
The thought-provoking, interactive program was designed to greatly improve women's leadership effectiveness and opportunities for growth. It even went beyond that to define their T.R.U.E. Power {Talent, Rewards, Evolve, Uniqueness} to “SuperCharge their Career” and “Work Like a Genius”.  As Will stated, “TRUE” work strengthens your life force — it turns your natural ability and passion into value for others. People who create [new] value are always in demand {it’s our responsibility to create value}. Our passions are what makes us, our life, interesting! When you are clear on what you want or don't want, your life will change. BAM!
Work like a Genius
I’m one of the fortunate ones to have known my career desires early in life; being born gifted with creative genes. Going through the workbook exercises affirmed my path as a designer, but also gave me insight in how to better manage my life/work balance. As a solopreneuer, you pretty much work every day - even for an hour or two – your business is always on your mind. The “Work Like a Genius” graphic breaks down the the day when certain activities are best for certain times. Of course, not everyone can follow this exactly, but it's a good model to refer back to when life gets hectic.
The Leadership SPA was the pilot conference for others to come, and not just in San Diego! Stay tuned to the website, and sign up for Will’s amazing newsletters full of insight, wisdom and resources - designed just for us women! I am so blessed to have a client who wants to empower women, who truly understands and cares what it takes to be a working woman. Make Your Difference!

pinspiration #13

It's been awhile since I've designed a pinspiration. I guess nothing has moved me enough to create anything, until I came across this quote, “Be the living expression of God's kindness,” while doing a bible study reading. Unfortunately I don't know who it's from because I just wrote it out on a piece of paper quickly, and it has been sitting on my desk for weeks now. I came across a beautiful stock illustration and it struck me to be perfect for this quote. Basically, it means that we need to live our lives as Christ did – to be salt and light of the world – to be kind and loving towards everyone and anyone as Jesus was. It's a reflection of who God is and we are children of God. be the living expression of god's kindess – dezinegirl creative studio

Introducing Infograms with a Holiday Offer

Another Made-up Word for Webster's Dictionary: Infogram As a designer of infographics and Instagram graphics for clients, my idea of mixing the two together was the result of my friend's stumbling of words during a discussion recently. We were talking about infographics and social media marketing including Instagram, and out of her mouth blurted: INFOGRAM. We laughed at first, but then a light bulb went off! Both are used separately as marketing tools online and on mobile devices, so why not combine them together for a quick way to promote on Instagram? {I owe her one if this takes off!}

The first thought I had was to offer bite-sized infographics because everyone knows I am the Infographic Queen :) No one has done this that I know of. But the more I thought about it, I figured out even more ways to use Infograms {some of you may be already doing this, so just glaze over those parts}.

With an Infogram, you could promote an event with a Save-the-Date or a reminder for it, you could promote a sale or offer for your services or products, you could send out messages to your customers, and the best idea is that you could create snapshots of data from a larger infographic you already have posted on your website - linking the Infogram back to your site for more traffic.

Here are some examples I created from projects I designed for clients, just to show you how it could be done...these are not actual Infograms:





























There are a couple of ways to get your Infogram graphic from your desktop computer to Instagram. 1) You can mail it to your mobile device {smart phone or table} and upload through the Instagram app [see guide]. 2) Or the other method is to upload from your desktop computer via BlueStacks, an Android emulator that lets you run Android apps {like Instagram} on your computer. You can use BlueStacks on both Windows and Mac OS X [see further down the guide].

Holiday Offer for New Clients!

I hate to say this but the holidays are one of the best times to market your business, service or product, but in a subliminal way using a holiday theme. Even though we are bombarded with ads and offers, it's widely accepted among consumers, and well, they are in a shopping mode anyway. So here I am...because I want to share my excitement of this new service, I am offering new clients a holiday special on Infograms. It's for a limited time only, so you must hurry :) If you have any questions, feel free to contact me!




dezinegirl brand has grown up

Yes, it's true, dezinegirl has grown up! Well, sort of...I will always remain young at heart, but that doesn't mean my own brand has to {I've kept the name at least}. As the years go by, my talent, skills and tastes get more refined, and it just seemed to me that it was time dezinegirl got a facelift to reflect this {and well, I love to play with design!}. I have received many compliments from peers or clients on my previous brand and website, and some have asked me why would I change what already looks good?

Many brands never change their logo because it works for them, but they update their brand style to stay on-trend, remain current and keep up with their industry. And that is what had to be done for dezinegirl as well. As I grow, mature and change, so does my brand need to.

A refreshed brand can lead to new business or bring a new perspective to current clients that gets them thinking I want to work with dezinegirl!; and hopefully receive bigger projects to fuel my design passion...and buy more coffee!


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Contact dezinegirl for your next project that needs a refresh! THE COFFEE IS ON ME!


Abundance. That is my key word of 2014.  shutterstock_144595526-abundance2

Like many solopreneurs, small studios and businesses, I’ve gone through difficult financial times, even hitting rock bottom a couple of times in the span of my freelance years. Have you ever wondered why this vicious cycle of feast or famine continues? Why we never learn our lesson? Until recently, I had no idea.

During my last dark period of hitting the deepest rock bottom ever, I was blessed to have the opportunity to work with a creative business coach, RaShelle Roberts. I cannot say enough good things about her and what she has done for me personally, and for my business. But that’s not what I am writing about here. You can call me and I will happily rave about RaShelle to you.

The first couple of months with RaShelle was internal work, digging deep by writing in a journal and reading recommended books. The word abundance kept showing up in my writings and readings. I was never taught how to handle money in abundance, but I definitely knew the lack of. I desperately wanted abundance in my life but never knew how to make it stick. It came, and then went as quickly as it came. I felt like I had no control over my life.

My cousin recommended one book that I read, The Emotion Behind Money. Talk about digging deep. I couldn’t go very far without breaking down. I had to read it a little at a time, there was so much to uncover about my past and why that affected my present.

Here’s what I learned: Your past is your present unless you change it. There are two factors that determine financial success: how you process your emotions and how you create harmony or balance in your life. Whatever is at the center of your world creates a powerful force behind every decision you make. We tend to let money dictate our lives and be at the center, whether you don’t have enough or you have more than enough. The author says to direct your attention away from money and focus on inner wealth instead.

What is inner wealth? It’s the part of you that contains your conscience, values, core beliefs, your spiritual DNA. It affects your work, family, personal and financial life–the trick is to balance these four areas of your life harmoniously. When you know who you are, what you want to be and put that into practical actions, you can live your dreams and the money will flow. Faith into action.

The events and dramas of your personal life can trickle into your financial life. This blew me away. I never put the two together. My thoughts ruled my emotions and my emotions ruled my behavior, which in turn created my past, which affected my present. Our parents are the biggest influence on our emotions as adults. The way mine handled money, argued over it, the consequences, the lack of embedded itself into my core. I may have recreated my family financial history.

Life is about choices, and the life you live is your choice. We do have a voice in our financial future. When you understand your very core, it gives you power. We need to set intentions to build wealth. Your energy flows where your energy goes. I never forget what RaShelle quoted to me several times, What your resist persists, what you focus on grows. So true! Money is an extension of our self value and love for ourselves. If we don’t value and love ourselves, it reflects out into the world.

Open yourself to abundance!

I have; and while I may not be making millions, I am thriving…I’m happier than I have been in a long time. I know who I really am, I know my vision for dezinegirl creative studio. I am putting my faith into action. And I have learned many lessons…for this I am forever grateful.

What the Font?

Most of my clients understand good typography design, which is nice for me. But, there is a small handful that do not, and I need to fill them in on correct typography usage. Don’t get me wrong, I don’t expect my clients to know proper kerning or leading [or known as vertical spacing these days], or even the difference between a font and typeface. And then there are the emerging graphic designers that haven't had enough experience with typography to understand the do's and don'ts—I've seen it plenty of times at student portfolio reviews.

Small businesses or solopreneurs don't have the luxury of time to learn how to pretty typography, if they can't afford to outsource to professionals. However, they should at least know about the hierarchy in the presentation of fonts.

I've created this simple typography guide [with a touch of humor] just for them and the former in an infographic here below, and PowerPoint slides on SlideShare. I'm a true advocate for good design and good typography, and I have to admit that it does bug me when it's done incorrectly, or in bad taste. I'm no design snob, I just have a sixth sense when it comes to refined design.



A quick and helpful guide for professional typography usage.