WILL MARRÉ | SMART POWER ACADEMY

I saw Will Marré speak twice at the San Diego American Marketing Association {SD-AMA} Cause Conference, and he was the one speaker I remembered both times. He is dynamic, intelligent, insightful and is dedicated to making a positive change in the world. Many years later, his marketing consultant, Paul, contacted me in 2015 to design a whole brand experience for a leadership conference for women Will was developing. I had met Paul when we were on the SD-AMA Cause Conference committee {twice} – I had designed the conference materials pro-bono. He remembered me and my design talent. You just never know the impact you have.

Thus began a wonderful, ongoing client relationship with Will, who is a total advocate for women in leadership roles. I am so honored to be his Brand Image Stylist! He thinks my business name is exotic! LOL. Anyway, the women's conference is called The Leadership SPA {SMART Power Academy}, a 2+ day conference for women leaders–it happens 2-3 times a year bringing in major players.  The mission of the SPA is to teach women how to balance soft and hard power skills to become Smart Power leaders. Women who adopt a Smart Power mindset are better enabled to direct their careers and more impactfully lead organizations while enjoying work-life harmony. Yes, Please!

Over the course of 2 years, I've created numerous projects, and even just diagrams for Will. He speaks through visual aids, and I transform them into smart graphics. Projects include the initial logo design for the SPA, brand guidelines, website design, signage, workbooks {124 pages}, Powerpoint deck, flyers and handouts, infographics, bookmarker/postcards and e-blast template.

The Leadership SPA Logo {now just called SMART Power Academy}

The Leadership SPA Logo {now just called SMART Power Academy}

SPA Workbook Cover for Women Effect Conference

SPA Workbook Cover for Women Effect Conference

SPA Workbook Sample Page

SPA Workbook Sample Page

SPA Workbook Sample Page

SPA Workbook Sample Page

The website for the pilot Smart Power Academy conference in 2014. Both constantly evolve over the years as my client refines his training.

The website for the pilot Smart Power Academy conference in 2014. Both constantly evolve over the years as my client refines his training.

One of the many Postcard-sized Bookmarkers {front and back}

One of the many Postcard-sized Bookmarkers {front and back}

Recent Workbook Cover for FICO Company Workshop

Recent Workbook Cover for FICO Company Workshop