Will Marré | SMART Power Academy

In 2008 & 2009 I saw Will Marré speak at the San Diego American Marketing Association [SD-AMA] Cause Conference, and he was the only speaker I remembered [both times]. I had volunteered on the committee for 4 years proving graphics pro-bono. So, it was a must attend to gain understanding of the experience.

In early 2018 Will passed away while surfing [his second love]. It was a devastating loss to every life he touched and I miss working with him greatly. He was more than a client, and was one of my biggest fans. The feeling was mutual. So the below text will read in the past tense.

Will was dynamic, intelligent, insightful and was dedicated to making a positive change in the world. Many years after the conferences, his marketing consultant contacted me to see if I was interested in working with him and Will to design the whole brand experience for a women’s leadership conference he was developing. Uhm, yes!

Thus began a wonderful, ongoing client relationship with Will, who was a total advocate for women in leadership roles. I was so honored to be his Brand Image Stylist! The women's conference was called The Leadership SPA [changed to just SMART Power Academy later], a 2+ day conference for women leaders define their self, their hard and soft skills and how to navigate their roles. He held the conference 2-3 times a year bringing in major players.

Over the course of 4 years, I also created numerous design projects for Will. He spoke through visual aids and I transformed them into smart graphics. The projects included the initial logo design for the SPA, brand guide, website design, signage, workbooks {124 pages}, Powerpoint deck, handouts, infographics, bookmarks, e-blasts.

The Leadership SPA Logo {now just called SMART Power Academy}

The Leadership SPA Logo {now just called SMART Power Academy}

SPA Workbook Cover for Women Effect Conference

SPA Workbook Cover for Women Effect Conference

SPA Workbook Sample Page

SPA Workbook Sample Page

SPA Workbook Sample Page

SPA Workbook Sample Page

The website for the pilot Smart Power Academy conference in 2014. Both constantly evolve over the years as my client refines his training.

The website for the pilot Smart Power Academy conference in 2014. Both constantly evolve over the years as my client refines his training.

One of the many Postcard-sized Bookmarkers {front and back}

One of the many Postcard-sized Bookmarkers {front and back}

Recent Workbook Cover for FICO Company Workshop

Recent Workbook Cover for FICO Company Workshop