ROYAL CARIBBEAN CRUISES, LTD  |  WESTWAYNE GROUP

Back in the late 90s, I worked at one the largest ad agencies in the South when I lived in Tamp, FL. I worked almost exclusively on the Royal Caribbean Cruises account for 4 years, creating 90-page International Fleet Catalogs in 20 different languages, Itinerary Guides, Menus for restaurants aboard the ship, and Domestic Brochures. Royal Caribbean's brand is known as fun, casual, adventurous as well as a bit of luxury. 

The reason I'm including this older client experience is because from working on projects for a lifestyle brand is what got me hooked on that niche. And it was an amazing experience that I will never forget. There was a lot of blood, sweat and tears, but also huge rewards of such an accomplishment. The International Fleet Catalogs were printed overseas in France and Germany–and being the designer, I had to be there with my team for the press checks {color balance, making sure nothing fell off, making changes while on press}. Twice a year for 2 weeks at a time. With traveling and sightseeing on our time off. Not too shabby, eh?

 
The client's direction was to showcase their best ship in a variety of destinations their fleet sailed to. The montage was the best solution {at the time}. I would create a low resolution mock up of the montage, and then we would have digital retouching masters create the higher resolution version as they were converted to large posters.

The client's direction was to showcase their best ship in a variety of destinations their fleet sailed to. The montage was the best solution {at the time}. I would create a low resolution mock up of the montage, and then we would have digital retouching masters create the higher resolution version as they were converted to large posters.

 
The table of contents was an area to be more creative.

The table of contents was an area to be more creative.

 
The overall layout was based on architectural information design. Very grid-like. This was a spread from one of the ship's deck plans, which an outsourced technical illustrator created for us.

The overall layout was based on architectural information design. Very grid-like. This was a spread from one of the ship's deck plans, which an outsourced technical illustrator created for us.