PLOW & HARVEST
In June of 2013, I was hired by Access Point Group, a hospitality consulting agency, to brand a new restaurant in Alberta, Canada, called Plow & Harvest, a fresh-casual, farm-to-table concept. What started out as a few basic branding needs – logo designs, print & digital menus, simple website, and exterior signage – turned into a much bigger project. Over the course of 3 jam-packed months, including attending the soft opening in the 2nd week of August that year, more projects developed: social media, handout cards, business cards, uniforms, interior decor and signage, water bottles, labels, public relations collateral, food photo shoots and more! It was the highlight of my career, and I'm really so thankful for the opportunity. Unfortunately, the owner of the restaurant decided he no longer wanted to be in that line of business and shut it down after several months of operations. Broke my heart.