Plow & Harvest

In June of 2013, I was hired by Access Point Group, a hospitality consulting agency, to brand a new restaurant in Alberta, Canada called Plow & Harvest, a fast-casual, farm-to-table concept. What started out as a few basic branding needs – logo designs, print & digital menus, simple website, and exterior signage – turned into a much bigger project. Over the course of 3 jam-packed months, including attending the soft opening, more projects developed: social media, handout cards, business cards, uniforms, interior decor and signage, water bottles, labels, public relations collateral, food photo shoots and more! It was the highlight of my career, and I'm really so thankful for the opportunity. Unfortunately, the owner of the restaurant decided he no longer wanted to be in that line of business and shut it down after several months of operations. Broke my heart.

Full Color Logo with Main Imagery

Full Color Logo with Main Imagery

Email Blast, Package Labels, Tray Liners, Water bottles

Email Blast, Package Labels, Tray Liners, Water bottles

Exterior: Logo on Painted Plank Wood

Exterior: Logo on Painted Plank Wood

Interior: Ordering Counter

Interior: Ordering Counter

Cooking up Samples for the VIP Soft Opening {plus Chef's Uniform}

Cooking up Samples for the VIP Soft Opening {plus Chef's Uniform}

Serving up Pickled Delights during the VIP Soft Opening {plus Uniform T-Shirts for Staff}

Serving up Pickled Delights during the VIP Soft Opening {plus Uniform T-Shirts for Staff}

Website Landing Page

Website Landing Page

Outside of main menu trifold sitting on tray insert [I had only 2 colors to work with]

Outside of main menu trifold sitting on tray insert [I had only 2 colors to work with]

Inside of main menu trifold

Inside of main menu trifold

Canadians love their booze, in fact if you don’t serve alcohol at a sit down restaurant, chances are slim you will have a profitable business!

Canadians love their booze, in fact if you don’t serve alcohol at a sit down restaurant, chances are slim you will have a profitable business!

As the staff was slowly hired, business cards transformed.

As the staff was slowly hired, business cards transformed.