LOCAL JUICE CO.
A client of mine, who was a successful business mentor, went into the juice business in 2014, which also included tonics and elixirs. He discovered a passion for improving the health of those in his community and his goal was to create “the best juice on Earth”. He asked me to help with the design – which I jumped at the chance since I started getting into cold-pressed juices. But together we decided on the name, the bottle shape and type of label. He started out with just 6 juice varieties: all organic, fresh, local, and cold-pressed. Local Juice Co now has about 11 juice varieties.
And you've all heard this story before: There is was no budget for anything else beyond the logo, a few flyers, and first 6 label designs. And he wasn't ready to amp up marketing since it was just him and a few staff, and kept it all on the down-low. So, anything you see in print or online does not have my name associated with. I would have loved to give him the best branding with websites, social media and promotional material. >sad face< BTW: His juices, tonics and elixirs are tasty!