Local Juice Co.
A client of mine, who was a successful business mentor, went into the juice business in 2014 out a new passion for improving the health of those in his community. His goal was to create “the best juice on Earth”. Together we decided on the name, the bottle shape and type of label – and then the logo came easily after our discovery session. He started out with just 6 juice varieties, and now has about 11.
And you've all heard this story before: There is was no budget for anything else beyond the logo, business card, a few flyers, and the first 6 label designs. I provided brand guidelines since he was a DIY-er, and he applied that to future labels, and marketing material. I would have loved to give him the whole [professional] brand experience of a website, social media and promotional material. >sad face< BTW: His juices, tonics and elixirs are tasty!