CELEBRITY CRUISES ITL  |  WESTWAYNE GROUP

Back in the late 90s, I worked at one the largest ad agencies in the South when I lived in Tampa, FL. I worked almost exclusively on the Celebrity Cruises account for 2 years, creating 90-page International Fleet Catalogs in 20 different languages, Itinerary Guides, Menus for restaurants aboard the ship, and Domestic Brochures. Celebrity Cruises' brand is luxury, relaxation, cruising in style. 

The reason I'm including this older client experience is because from working on projects for a lifestyle brand is what got me hooked on that niche. And it was an amazing experience that I will never forget. There was a lot of blood, sweat and tears, but also huge rewards of such an accomplishment. The International Fleet Catalogs were printed overseas in Germany–and being the designer, I had to be there with my team for the press checks {color balance, making sure nothing fell off, making changes while on press}. Twice a year for 2 weeks at a time. With traveling and sightseeing on our time off. Not too shabby. And the Domestic Brochures were printed in Pasadena, CA – which is where I fell in love with California and moved to 6 months after the press check.

 
The cover of the International Fleet Catalog. Luxury just oozing out. Tabs on the side for quick access to sections of the catalog {a printer's nightmare}.

The cover of the International Fleet Catalog. Luxury just oozing out. Tabs on the side for quick access to sections of the catalog {a printer's nightmare}.

 
The destination section of the International Fleet Catalog gave a description of the area, excursions and map/itinerary.

The destination section of the International Fleet Catalog gave a description of the area, excursions and map/itinerary.

 
When a new ship was being built, we designed marketing materials for the travel agents. Since there were no photos of the ship to use, we hired an illustrator to create the imagery. One of my favorite projects.

When a new ship was being built, we designed marketing materials for the travel agents. Since there were no photos of the ship to use, we hired an illustrator to create the imagery. One of my favorite projects.