DID YOU KNOW that making smart color choices for your event materials can increase a response rate by 20%. *
That may not seem like much, but when you are trying to reach a certain market with your event materials, color makes all the difference - online and in print. That’s 20% more attendees, 20% more revenue.
“Color is shown to facilitate attention, recall, positive attitudes, perceived quality,
and sales – when compared to black and white.” **
It’s a mood enhancer, action motivator, emotion stimulator.
Something to keep in mind when building the brand design experience for your conference, trade show exhibit or seminar/workshop.
Brand experience means the whole vibe of the design for all the materials needed for the event – such as invitations, e-blasts, banner ads, landing pages, social media graphics, flyers, posters, workbooks, programs, presentation slides, banner stands and more.
For print, color doesn't necessarily have to be the ink; it can also be the color of the paper. Say for example the invitation has silver metallic ink printed on black uncoated stock, or white ink on neon pink stock. These are two different vibes based on color alone.
For online, the graphics can simulate and mimic whatever was created in print. That invitation with silver metallic ink on black uncoated paper look can be achieved in Photoshop; yes it is so! :)
I know this because I have specialized in designing brands and materials for conferences, trade shows, workshops and events for over 10 years. I’m passionate about a cohesive brand design across all components using smart color theory, typography, layout and image compositions.
If you have an event, conference, workshop or trade show coming up the next month or so, let’s collaborate and discuss how we can make that happen together! Just to be aware, it generally it takes 4-6 weeks to create the whole campaign from start to finish.