BRANDING FOR RETAILERS

BRANDING FOR RETAILERS

Does your boutique shop need a lift in revenue? In order to gain customers you have to spend a little, and why not invest it in some branding to gain loyalty from them? I’ve written some insight into this, as well as some ideas for you on how to make that happen.

FEED YOUR DESIRES, NOT YOUR FEARS

FEED YOUR DESIRES, NOT YOUR FEARS

All successful businesses requires risks in various forms, and to most people fear is associated with risk. What fears holds you back from taking a step that you know could potentially bring in revenue? Last year one of my clients gradually became my bread & butter half way through the year, the referrals had stopped coming in, and my other current clients were not in need of my services. While it is nice to have that steady income, it’s a very slippery slope to rely on only one or two clients. I needed to figure out what and why this happened.

MAKE YOUR EVENT SOAR

MAKE YOUR EVENT SOAR

Color is one of the biggest influencers for just about anything, especially logos and branding. And if you hosting an event or having a booth at a trade show, you need to send out a formal invite to your ideal prospectives. Just by using the right color choice in your branding can increase your response rate by 20%!

SWEET 16

SWEET 16

This month marks my sweet 16th anniversary of my business. Wow! If someone would have told me 20 years ago that I would be a successful she-preneur, I would not have believed them. I rounded up what I could find in my archives to showcase how my brand evolved over the last 16 years.

BELIZE ON MY MIND

BELIZE ON MY MIND

HUGE BREAKING NEWS! Two weeks ago I was awarded the branding design campaign for a new luxury boutique resort in BELIZE!!!! Oh yes, you read that right! I am still in disbelief because this is something I would write about in my journals over the years – how I would love to work with hotels and resorts to add to my hospitality clientele.

WELCOME TO MY BLOG!

This is Luxe Loft, my place to journal and share. I like to write when I have the time, and this blog is where you'll find some relatable insight into the design industry, case studies of recent projects, a little inspiration sprinkled throughout, and even a bit of my personal life so you can get to know the boss lady behind Joie Luxe Design. 

Since I launched my new brand and website, business has been amazing! There's something to be said about feeling confident about your branding. I thought I would be able to get my blog up and running, including importing my dezinegirl creative studio The Color Loft blog archives... but that hasn't happened yet. There's much to write about, so I hope you will stay tuned!