Does your boutique shop need a lift in revenue? In order to gain customers you have to spend a little, and why not invest it in some branding to gain loyalty from them? I’ve written some insight into this, as well as some ideas for you on how to make that happen.
All successful businesses requires risks in various forms, and to most people fear is associated with risk. What fears holds you back from taking a step that you know could potentially bring in revenue? Last year one of my clients gradually became my bread & butter half way through the year, the referrals had stopped coming in, and my other current clients were not in need of my services. While it is nice to have that steady income, it’s a very slippery slope to rely on only one or two clients. I needed to figure out what and why this happened.
Color is one of the biggest influencers for just about anything, especially logos and branding. And if you hosting an event or having a booth at a trade show, you need to send out a formal invite to your ideal prospectives. Just by using the right color choice in your branding can increase your response rate by 20%!
A smart business owner knows that they need a website – one that is well-designed and enables users to easily navigate. However, a website also needs speak to the right audience with custom branding and proper messaging.
This month marks my sweet 16th anniversary of my business. Wow! If someone would have told me 20 years ago that I would be a successful she-preneur, I would not have believed them. I rounded up what I could find in my archives to showcase how my brand evolved over the last 16 years.
HUGE BREAKING NEWS! Two weeks ago I was awarded the branding design campaign for a new luxury boutique resort in BELIZE!!!! Oh yes, you read that right! I am still in disbelief because this is something I would write about in my journals over the years – how I would love to work with hotels and resorts to add to my hospitality clientele.
I always thought that being a late bloomer was a negative thing, like you missed out on so much because you achieved success later in life. I didn’t give it much thought. I floated along in life for a long time, oblivious to what career success truly meant.