Whenever I go out to eat, the first thing I do is grab the menu and analyze the design and layout. I can't help myself, it's a designer-thing.
So, when it comes to restaurant or cafe menu design, there are strategies that take place behind the scenes? These to help make the menu to not only look good and be inline with the brand, but to also be legible and navigate easily - for best profitability. And, even help sell certain items like specialty drinks or signature dishes with a designed focus.
If your boutique restaurant or cafe doesn't have the budget for a design professional, I've put together some helpful tips & tricks for you! Because I care enough to want your business to thrive. 🙂
Annual reports don’t have to be stuffy, corporate or boring looking. Take this newly-designed report I did for International Bipolar Foundation for example. IBPF’s mission, in summary, is improving understanding and treatment of bipolar disorder. While there are positive, successful results from their efforts, bipolar disorder is not a pleasant subject to deal with. The design challenge was to make it warm and uplifting as possible, and at the same time, presenting information, facts and figures that donors, and even the public, need to know about the past year in a professional, clean style.
Does your boutique shop need a lift in revenue? In order to gain customers you have to spend a little, and why not invest it in some branding to gain loyalty from them? I’ve written some insight into this, as well as some ideas for you on how to make that happen.
All successful businesses requires risks in various forms, and to most people fear is associated with risk. What fears holds you back from taking a step that you know could potentially bring in revenue? Last year one of my clients gradually became my bread & butter half way through the year, the referrals had stopped coming in, and my other current clients were not in need of my services. While it is nice to have that steady income, it’s a very slippery slope to rely on only one or two clients. I needed to figure out what and why this happened.
Color is one of the biggest influencers for just about anything, especially logos and branding. And if you hosting an event or having a booth at a trade show, you need to send out a formal invite to your ideal prospectives. Just by using the right color choice in your branding can increase your response rate by 20%!
A smart business owner knows that they need a website – one that is well-designed and enables users to easily navigate. However, a website also needs speak to the right audience with custom branding and proper messaging.
This month marks my sweet 16th anniversary of my business. Wow! If someone would have told me 20 years ago that I would be a successful she-preneur, I would not have believed them. I rounded up what I could find in my archives to showcase how my brand evolved over the last 16 years.
HUGE BREAKING NEWS! Two weeks ago I was awarded the branding design campaign for a new luxury boutique resort in BELIZE!!!! Oh yes, you read that right! I am still in disbelief because this is something I would write about in my journals over the years – how I would love to work with hotels and resorts to add to my hospitality clientele.
I always thought that being a late bloomer was a negative thing, like you missed out on so much because you achieved success later in life. I didn’t give it much thought. I floated along in life for a long time, oblivious to what career success truly meant.