MENU DESIGN TIPS

MENU DESIGN TIPS

Whenever I go out to eat, the first thing I do is grab the menu and analyze the design and layout. I can't help myself, it's a designer-thing.

So, when it comes to restaurant or cafe menu design, there are strategies that take place behind the scenes? These to help make the menu to not only look good and be inline with the brand, but to also be legible and navigate easily - for best profitability. And, even help sell certain items like specialty drinks or signature dishes with a designed focus.

If your boutique restaurant or cafe doesn't have the budget for a design professional, I've put together some helpful tips & tricks for you! Because I care enough to want your business to thrive. 🙂

GIVING AN ANNUAL REPORT A DESIGN BOOST

GIVING AN ANNUAL REPORT A DESIGN BOOST

Annual reports don’t have to be stuffy, corporate or boring looking. Take this newly-designed report I did for International Bipolar Foundation for example. IBPF’s mission, in summary, is improving understanding and treatment of bipolar disorder. While there are positive, successful results from their efforts, bipolar disorder is not a pleasant subject to deal with. The design challenge was to make it warm and uplifting as possible, and at the same time, presenting information, facts and figures that donors, and even the public, need to know about the past year in a professional, clean style.

BRANDING FOR RETAILERS

BRANDING FOR RETAILERS

Does your boutique shop need a lift in revenue? In order to gain customers you have to spend a little, and why not invest it in some branding to gain loyalty from them? I’ve written some insight into this, as well as some ideas for you on how to make that happen.

FEED YOUR DESIRES, NOT YOUR FEARS

FEED YOUR DESIRES, NOT YOUR FEARS

All successful businesses requires risks in various forms, and to most people fear is associated with risk. What fears holds you back from taking a step that you know could potentially bring in revenue? Last year one of my clients gradually became my bread & butter half way through the year, the referrals had stopped coming in, and my other current clients were not in need of my services. While it is nice to have that steady income, it’s a very slippery slope to rely on only one or two clients. I needed to figure out what and why this happened.

MAKE YOUR EVENT SOAR

MAKE YOUR EVENT SOAR

Color is one of the biggest influencers for just about anything, especially logos and branding. And if you hosting an event or having a booth at a trade show, you need to send out a formal invite to your ideal prospectives. Just by using the right color choice in your branding can increase your response rate by 20%!

SWEET 16

SWEET 16

This month marks my sweet 16th anniversary of my business. Wow! If someone would have told me 20 years ago that I would be a successful she-preneur, I would not have believed them. I rounded up what I could find in my archives to showcase how my brand evolved over the last 16 years.

BELIZE ON MY MIND

BELIZE ON MY MIND

HUGE BREAKING NEWS! Two weeks ago I was awarded the branding design campaign for a new luxury boutique resort in BELIZE!!!! Oh yes, you read that right! I am still in disbelief because this is something I would write about in my journals over the years – how I would love to work with hotels and resorts to add to my hospitality clientele.

WELCOME TO MY BLOG!

This is Luxe Loft, my place to journal and share. I like to write when I have the time, and this blog is where you'll find some relatable insight into the design industry, case studies of recent projects, a little inspiration sprinkled throughout, and even a bit of my personal life so you can get to know the boss lady behind Joie Luxe Design. 

Since I launched my new brand and website, business has been amazing! There's something to be said about feeling confident about your branding. I thought I would be able to get my blog up and running, including importing my dezinegirl creative studio The Color Loft blog archives... but that hasn't happened yet. There's much to write about, so I hope you will stay tuned!