BEYOND THE MUSCLE

I met Scott Olsen, owner of Beyond the Muscle, when he was giving chair massages at the yoga studio where I take my yoga flow classes. Right away, I was hooked – he was different. Then, I noticed his business card and how it lacked “design”. So I asked him about his business because 1) I needed a masseuse and 2) I would love to give his business a great branding system. He was new in town and had just started up Beyond the Muscle. So I told him about what I do, gave him my business card {I always carry them with me no matter what – you just never know} and told him I would love to work with him in both aspects. The timing was perfect.

Scott does not give massages, but rather soft-tissue treatment for recovery from injury or chronic pain. Plus he re-educates you on movement, posture, breath, and therapeutic exercises. He can tell so much about your body by laying his hands on you, feeling the fascia, muscles and tendons. And then he goes about working out the kinks and scar tissue, loosening up joints and tension.

When we did the initial discovery session, he knew exactly what he wanted for his brand, which isn't always the case with startups. I fleshed out his vision for the logo, which includes the Enso symbol – meaning absolute enlightenment, strength, elegance, and the universe – inspired by his martial arts and Chinese medicine training. From there I created business cards and postcard handout concepts that portrayed his brand expertly. Since he is still building his business, this is as far as we've gone. Unfortunately for me, he created his own website – in Squarespace, of course. But he appreciates my art direction and input.

 
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Business Cards:  I designed 6 different front sides to represent the various athletes {professional as well as everyday kinds} with a common back side.

Business Cards:  I designed 6 different front sides to represent the various athletes {professional as well as everyday kinds} with a common back side.

 
Promo Postcard Handouts - Concept Stage

Promo Postcard Handouts - Concept Stage

Promo Postcard Handouts - Concept Stage

Promo Postcard Handouts - Concept Stage