LUXURY IS NOT A NECESSITY TO ME,
BUT BEAUTIFUL AND GOOD THINGS ARE. 

–Anais Nin


pam-brown

I love this quote from Anais Nin because it resonates so well with how I define my business, and even my life.

Hi there. I'm Pam Brown, the owner and graphic designer of Joie Luxe Studio, formerly known as dezinegirl creative studio. Over the past several years my design business has evolved, refined and refocused, so it made sense to have my business name and brand reflect that, plus I wanted to add a more personal touch as well.

My middle name is Joy and I wanted to incorporate that into the name to make it personal. And well, Joie is just a much fancier spelling of the name. I love what I do, I love creating the best brand designs for you - it's Joie!

Now, Luxe in the name means indulgence, pure and simple. And I believe in providing only premium designs with exceptional services for you, because your success is my ultimate goal. I'll take care of you every step of the way; I'll ask all the right questions, listen intently, and manage of all the details so you are worry-free—and for you, that is Luxe, right?

I am Joie. I am Your Brand Image Stylist.

Pam has been the lead designer for International Bipolar Foundation for over three years. She is professional, timely, and her level of creativity is exceptional. Pam has produced our marketing brochures, fundraiser invitation packages, speaker luncheon invitation packages, and business cards.
— Debbie Brown, International Bipolar Foundation, Director of Operations

READY, SET, GO!

You've made up your mind to to start the process, but what's next?

How does it all come about? How long will it take?

Good questions! The first and obvious thing is to have your company name and domain registered. The next best thing is to have a business plan written up which contains your mission, objectives, and goals. These are very helpful and are crucial elements in order to proceed with designing your brand image.

The process of creating a brand image is {fairly} simple when it's broken down into steps.

RESEARCH & DISCOVERY: The who, what, when, and how are defined  |  1-2 weeks
STRATEGY: Putting that knowledge into an actionable plan  |  1-2 weeks
DESIGN: Where ideas take shape; logo concepts and style boards with colors, fonts, imagery, and wireframes  |  2-4 weeks
IMPLEMENTATION: Establishing the brand guidelines and applying it to all components in the campaign  |  6-9 weeks
LAUNCH: The website and social media are released to the masses, materials are printed and distributed  |  2-3 weeks
SUCCESS!  |  Not overnight, of course!

Pam Brown is one talented senior graphic designer! She created brand guidelines for one of our new projects and we were all extremely impressed. Her work is creative and cutting-edge. Not only that, but Pam is easy to work with—flexible and responsive to our changing needs.
— Lori Clarke, SDSU / Social Policy Institute


THE KEY TO DESIGNER-CLIENT RELATIONSHIPS IS TO KNOW, LIKE & TRUST EACH OTHER.   

I believe in developing sustainable and honest relationships with all my clients. Over the course of 20+ years, I've had the privilege of working with many wonderful lifestyle clients, whether from past agency/studio positions or from my current solo-creative career.

PAST AND PRESENT CLIENTS

FOOD/HOSPITALITY

• Local Juice Co
• On A Roll Deli
• Plow & Harvest Restaurant
• Qlinary Food Services
• Ritz Carlton - Rancho Mirage
• Schuman Cheese 

TRAVEL

• Celebrity Cruises Int’l
• Royal Caribbean Cruises Int’l
• United Airlines

WELL-BEING

• Beyond the Muscle
• EHF Pilates
• Gaia Day Spa
• True Chiropractic Wellness
• WorldLifestyle
• Hair Inspired

REAL ESTATE

• Brandon Green Residential Properties
• Keller Williams Capital Properties
• La Terra Development, LLC

RETAIL

• Detour Salon
• Fry’s Electronics
• Hydrangea Cove Boutique
• Kohl’s Department Stores
• Jule Golf Couture

EDUCATION

• SDSU Social Policy Institute
• Young Audiences of San Diego
• San Diego American Marketing Association
• North Coast Calvary Chapel - Women's Ministry

ENTERTAINMENT

• Genius Products
• Pacific Entertainment
• San Diego Symphony
• The Active Network

CONSULTING

• Clickin Moms
• Will Marré - Smart Power Academy
• Michael J. Lindstrom
• Alternate Thinking
• Tenure Group
• Access Point Group
• RaShelle Roberts

LAW

• Silverman Weiss
• Wheatley, Bingham & Baker

MARKETING/PR

• Fragrance Marketing Group
• Internet Marketing Inc
• Sherwood Marketing Group
• Trendsource
• Visual.ly
• Chemistry PR
• Spread Effect
• Red Kite Advisors

TECHNOLOGY

• ID Analytics
• PRPL, Inc
• HSA Foundation
• Tech Coast Angels
• Mitchell, Intl
• Artemis Agency