DESIGN. BRANDING. STRATEGY.

Joie Luxe Design is a boutique studio dedicated to helping lifestyle brands grow. With a diverse range of expert capabilities, we’re creatives with a passion for strategic design and branding.

YOUR BUSINESS DESERVES ONLY THE BEST.

Your brand has a unique story to tell. We’ve got you.

We are creative storytellers who will develop an authentic voice for your brand that reflects your vision and clearly communicates your messaging. We’ll captivate your tribe and produce desired results.

HUMAN CENTERED DESIGN EXPERIENCES

Whether your brand speaks for the common good of humanity, or provides a product that enhances our daily lives – this is the heart of Joie Luxe Design. We not only care about your brand, but also about the lives it affects.

print. web. digital.

Every touchpoint is carefully considered. From the initial in-depth brand discovery, to implementation of the design experience, to final deliverables and launch, this complete process is done in partnership with you.

Let’s transform and grow your brand together!  

Pam and I have worked together since 2006 on a variety of projects including branding initiatives, presentation development, package design, marketing collateral and conference materials. In 2016 & 2017 Pam was the vision behind the branding for the San Diego Tech Coast Angels Quick Pitch competition, and handled the project with leadership beyond what I have experienced with any other designer. Pam is very educated on the latest design techniques, she is incredibly organized, and a team player on all projects. She takes the time to walk you through the process to understand the intended use in order to create the best results. Pam’s work is always delivered on-time and in-budget, and she is not only an amazing designer, but is also educated in business acumen.
— Amy Vavrunek, Advisor to Start-up Companies

PROJECTS

From start-ups to franchises to major brands, we thrive on working with restaurants, hotels, consumer products, wellness organizations, PR & marketing firms, technology companies, bioscience, entrepreneurs, mentors, and more.

CLICK ON IMAGE TO SEE THE WORK.

THE STUDIO

Joie Luxe Design is located in San Diego, a beautiful happy place to live and do what we love to do for the past 17 years! We are a team of seasoned professionals in various disciplines to provide expert care to every touch point of your needs.

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LUXE LOFT BLOG

Journaling is an important and an essential tool in business and life, and sometimes what comes out of that is a blog post. This is where you'll find some relatable insight into the design industry, featured projects, and our own storytelling of our journey.

CLICK ON THE IMAGE TO DIVE IN.

GOOD DESIGN IS JUST GOOD BUSINESS 

Lifestyle brands influence how we create our living and enjoy our daily lives, where we eat, shop, hang out, or take care of ourselves. Joie Luxe Design has specialized in this niche for over a 15 years and is what we thrive on.  

Whether you are an emerging business, or an existing one needing a refresh, smart design thinking makes for good business. However, you are not alone in this. We work alongside you through a strategic design process of research and discovery – the gathering of deep-dive understanding of your goals and objectives, who you are and what you stand for, who your competition and target audience is, plus the very essence of your brand.

This process not only shapes a more authentic brand identity design experience for your business, but also sets your brand apart from your competition and properly aligns it for marketing it in the right direction.

I’ve been known to call Pam a DESIGN GURU from time to time :) There are two things to look for when finding someone to carry out your vision: 1) easy to work with and 2) produces amazing results that separate you from the pack 3) really carries out your brand that you are excited to showcase. I highly recommend Pam with her easy going personality and genius use of color, space, typography and layout. She’s an amazing designer, and one that I will continue to look forward to working with.
— April Edwards, Creative Strategist & Designer | Digital Marketing Consultant
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