Joie Luxe Design is a boutique studio dedicated to providing exceptional and expert graphic design, branding, and strategy for businesses focused on the lifestyle of consumers.


My goal is to help you to feel empowered and confident in your brand identity, to give your brand a voice that reflects your vision, and to create a brand image that makes you stand out and shine.

my mission is to create CAPTIVATING design that helps people live their best life.

Whether your brand speaks for the common good of humanity or just provides a way for us to enjoy life with great food & drinks, or a product/service than enhances our wellbeing, I’m with you every step of the way.

I create the whole design experience, from start to launch.
I’m Your Brand Image Stylist. You imagine it, I design it.

logos, print, websites, digital, illustration, and more.  


Your lifestyle business thrives on having a brand experience that accurately conveys your vision and your message to your targeted audience. It's just smart business. From small to large, I work with restaurants, hotels, chefs, food manufacturers, wellness organizations, PR & marketing firms and more. CLICK TO SEE SOME OF MY WORK.


Joie Luxe Design is located in Southern California, a beautiful happy place to live and do what I love to do! When necessary, I utilize a team of outsourced seasoned professionals specifically for your projects. We enjoy working in collaboration with you throughout the whole process. CLICK ON THE IMAGE TO GET TO KNOW ME BETTER.


Journaling has always been essential to me, and sometimes what comes out of that is a blog post. This is where you'll find some relatable insight into the design industry, featured project case studies, and a little bit of inspiration. Go on, kick back, relax, learn some, enjoy some. CLICK ON THE IMAGE TO READ AT YOUR LEISURE.

Pam and I have worked together for the last 12 years on a variety of projects including branding initiatives, presentation development, package design, marketing collateral and conference materials. Most recently, Pam was the vision behind the branding for the San Diego Tech Coast Angels Quick Pitch competition, and handled the project with leadership beyond what I have experienced with any other designer. Pam is very educated on the latest design techniques, she is incredibly organized, and a team player on all projects. She takes the time to walk you through the process to understand the intended use in order to create the best results. Pam’s work is always delivered on-time and in-budget, and she is not only an amazing designer, but is also educated in business acumen.

I would highly recommend Pam to be your Brand Image Stylist.
— Amy Vavrunek, Advisor to Start-up Companies


Lifestyle brands influence how we create our living and enjoy our daily lives, where we eat, shop, hang out, or take care of ourselves. Being dedicated to this niche for over a 15 years, this is where my passion and strength lies.  

Whether you are an emerging business, or an existing one needing better brand recognition, I’ll guide your way through with strategic design that involves research and discovery to gather a deep understanding of your culture, goals, objectives, audience, and essence. This process lends itself to a smarter, authentic brand design across all touchpoints that will help build awareness of your business, and also set you apart when you shine.

The services I offer can be either a la carte, or as a package, depending on your needs: 

• Logo Design, Brand Guidelines & Brand Identity System
• Website Design & Development
• Marketing Materials
• Powerpoint/Keynote/Google Slide Presentations
• Conference & Event Materials
• Social Media Profile Graphics
• Package Design & Branding Implementation
• Custom Illustration, Infographics & Diagrams


I’ve been known to call Pam a DESIGN GURU from time to time :) There are two things to look for when finding someone to carry out your vision: 1) easy to work with and 2) produces amazing results that separate you from the pack 3) really carries out your brand that you are excited to showcase. I highly recommend Pam with her easy going personality and genius use of color, space, typography and layout. She’s an amazing designer, and one that I will continue to look forward to working with.
— April Edwards, Creative Strategist & Designer | Digital Marketing Consultant