DESIGN. BRANDING. STRATEGY.

Joie Luxe Design is a boutique studio dedicated to providing expert graphic design, branding, and strategy for lifestyle businesses whose passion focuses on enhancing our daily lives.

YOUR BUSINESS DESERVES ONLY THE BEST.

You deserve to feel empowered and confident in your brand identity design. My mission is to give your brand a voice that reflects your vision, and to create a sustainable and successful brand image for your business.

DEEP IN THE HEART OF JOIE LUXE DESIGN STUDIO is MY DESIRE to create CAPTIVATING design that ULTIMATELY ENABLES people TO LIVE their life well.

Whether your brand speaks for the common good of humanity, or provides a way for us to enjoy life with a product or service that sparks joy or enhances our wellbeing – this is where my design passion thrives.

print. web. digital.

From initial discovery to final launch, every touchpoint of your project is custom designed with unique, targeted messaging, thoughtful graphics and engaging imagery. I believe in developing a lasting relationship and a partnership with you. I’m with you every step of the way.

I’m Your Brand Image Stylist. You imagine it, I design it.  

Pam and I have worked together since 2006 on a variety of projects including branding initiatives, presentation development, package design, marketing collateral and conference materials. In 2016 & 2017 Pam was the vision behind the branding for the San Diego Tech Coast Angels Quick Pitch competition, and handled the project with leadership beyond what I have experienced with any other designer. Pam is very educated on the latest design techniques, she is incredibly organized, and a team player on all projects. She takes the time to walk you through the process to understand the intended use in order to create the best results. Pam’s work is always delivered on-time and in-budget, and she is not only an amazing designer, but is also educated in business acumen.

I would highly recommend Pam to be Your Brand Image Stylist.
— Amy Vavrunek, Advisor to Start-up Companies

PROJECTS

Your lifestyle business thrives on having a brand image that accurately conveys your vision and your message to your targeted audience. It's just smart business. From start-ups to franchises, I work with restaurants, hotels, food manufacturers, wellness organizations, PR & marketing firms, technology companies, and more.

CLICK ON IMAGE TO SEE MY WORK.

THE STUDIO

Joie Luxe Design is located in San Diego, a beautiful happy place to live and do what I love to do for the past 17 years! And, when necessary, I utilize a team of outsourced seasoned professionals specifically for your projects so every touchpoint is cared for. We enjoy working in collaboration with you throughout the whole process.

CLICK ON IMAGE TO LEARN MORE.

LUXE LOFT BLOG

Journaling has always been important and an essential tool for me, and sometimes what comes out of that is a blog post. This is where you'll find some relatable insight into the design industry, featured projects, and maybe a little bit of inspiration. It’s scary to put myself out there, but I believe in being transparent and honest.

CLICK ON THE IMAGE TO DIVE IN.

I’ve been known to call Pam a DESIGN GURU from time to time :) There are two things to look for when finding someone to carry out your vision: 1) easy to work with and 2) produces amazing results that separate you from the pack 3) really carries out your brand that you are excited to showcase. I highly recommend Pam with her easy going personality and genius use of color, space, typography and layout. She’s an amazing designer, and one that I will continue to look forward to working with.
— April Edwards, Creative Strategist & Designer | Digital Marketing Consultant

HOW CAN I HELP YOU? 

Lifestyle brands influence how we create our living and enjoy our daily lives, where we eat, shop, hang out, or take care of ourselves. I’ve been dedicated to this niche for over a 15 years; this is where my passion and strength lies.  

Whether you are an emerging business, or an existing one needing better brand recognition, I’ll guide your way through the process with strategic design involving research and discovery to gather a deep understanding of your culture, your goals & objectives, your audience, and the very essence of your brand. This process shapes a smarter, more authentic brand design across all touchpoints, builds awareness of your business, and also sets you apart.

BRANDS DEPEND ON HIGH QUALITY DESIGN.

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